Conceptualizing and executing groundbreaking 4-screen multi-station campaigns that connect brands to content in an authentic and engaging manner has been Carmen Lago's passion for the past 17 years. Carmen has broken new ground within the realm of branded content. Carmen created and executed TD's "Making of a Star" with the hit reality show X Factor representing the first time a Canadian brand has been integrated into a U.S reality show and was also at the helm of Homesense's "On Set Inspiration," which gave viewers inspiring tips on how to re-create the looks from the sets of such high profile programs as Desperate Housewives, Grey's Anatomy and Private Practice. In addition, Carmen has also developed innovative branded content on Canadian Idol, Canada's Next Top Model, So You Think You Can Dance Canada, etalk, Marilyn Denis Show, and The Amazing Race Canada resulting in several Gold & Silver Media Innovation Awards and 2010, 2013 Media Player of the Year.

Carmen has conceptualized and executed a variety of customized branded content campaigns at CHUM TELEVISION (now Rogers Media), Global TV (now Shaw) and Bell Media, working with many national/international brands such as Kraft, Mondelez, Nintendo Wii, J&J, L'Oreal, Mazda, LG, Tylenol, Canadian Tire, Blackberry, Amex, Wal-Mart and Bayer and negotiated deals with major U.S Studios, including ABC, Disney, CBS, NBC, Freemantle, Talpa and Syco Entertainment.

Passion. Innovation. Curiosity. Creativity. Fearlessness. These qualities have been the foundation of Tony's success in his 30-year career in the communications business. A founder of two internationally renowned advertising agencies, one of the youngest members to be inducted into the Marketing Hall of Legends and a frequent contributor to the mainstream press.

Tony Chapman's agencies have created branded content solutions including The Land of Cadbury, a 30 minute animated TV program and storybook on YTV, Pop Life, Canada's largest teen magazine for Pepsi, Kraft Hockeyville on CBC, Dove Sleepover for Self Esteem Weekend on W Network, Becel Love Your Heart for Global, Pepsi Bring Home the Stanley Cup on CBC, Doritos Juno Fan Choice Awards on CTV, and Nissan Innovation Challenge on social media and City TV.